OPINION OF THAI TOURISTS TOWARD AT TALAD NOI COMMUNITY BANGKOK IN THE ENVIRONMENTAL DIMENSION AND INSTILLING AWARENESS OF ENVIRONMENTAL

ความคิดเห็นของนักท่องเที่ยวชาวไทยที่มีต่อชุมชนตลาดน้อย กรุงเทพมหานคร ในมิติด้านสิ่งแวดล้อมและการปลูกจิตสำนึก การอนุรักษ์ด้านสิ่งแวดล้อม

Abstract

This research objectives such as 1) Study the opinions of Thai tourists regarding the quality and cleanliness of the environmental of the Talat Noi community. 2) Study the opinions of Thai tourists regarding the campaign to promote awareness of environmental conservation in Talat Noi community. This research is quantitative research. The population used in this research there were 404 Thai tourists aged 18 years and over. The tool of research was a questionnaire. The results of the research found the most of the respondents are female, aged 18-30 years old, occupation company employee’s worker, single status, education is at the bachelor's level. Tourist has average income of 15,000-30,000 bath per month and stay in Bangkok and surrounding areas. The research results on the level of opinions of Thai tourists regarding the environment at Talat Noi community found that Restaurants in the community. The footpaths in the community and the overall community are very clean. But in terms of waste management managing trash regulations Garbage separation and cleanliness along walls and the smell from waste is still at a moderate level. Tourists' opinions regarding the campaign to promote awareness of environmental conservation in the community, it was found that the campaign was at a high level. In particular, the campaign for using energy-saving vehicles still at a moderate level. Researcher would like to suggestions for Campaign to promote awareness of environmental conservation at Talat Noi communities such as hotels and accommodations in Talad Noi community should be promote an environmental conservation and clean. The community also organize campaign activities to maintain clean and become a green tourist destination. The results of the research will be causing the environmental quality of the Talat Noi community to be improve and tourists to be more conscious of environmental conservation.