การรับรู้ของผลกระทบทางสังคม-เศรษฐกิจฟีฟ่าฟุตบอลโลก กาตาร์ 2023 ในประชาชนเมืองกีฬาชลบุรี


  • Dittachai Chankuna Faculty of Liberal Arts, Thailand National Sports University Chiang Mai Campus


FIFA, World Cup, Socio-economic impact, Non-host city residents, Chon Buri


The socio-economic impacts of hosting the FIFA World Cup are unquestionably significant. Adjacent non-host city perception to mega event was frequently explored, while distant non-host city perception has less investigated. This study determined the socio-economic impacts of FIFA World Cup Qatar 2023 in 422 Chon Buri Sports City residents. Perception on the socio-economic impacts was measured by the translated Scale of Perceived Social Impacts questionnaire. Extracted seven dimensions by confirmatory factor analysis is consistent with empirical data. Positive impact dimensions are Community Development, Community Pride, Economic Benefits. Negative impact dimensions are Traffic Problems, Security Risks, Economic Costs, and Environmental Concerns. Positive impacts of hosting FWC Qatar 2023 has more significantly influenced on Chon Buri Sports City residents’ perception than negative impacts. Factor loading of the positive impacts were between 0.924 to 0.954, while the negative impacts were between 0.771 to 0.828. These findings benefit for sport stakeholders to deeper understand the impacts of mega event hosting.


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How to Cite

Chankuna, D. . (2023). PERCEPTION OF FIFA WORLD CUP QATAR 2023 SOCIO-ECONOMIC IMPACTS IN CHON BURI SPORTS CITY RESIDENTS: การรับรู้ของผลกระทบทางสังคม-เศรษฐกิจฟีฟ่าฟุตบอลโลก กาตาร์ 2023 ในประชาชนเมืองกีฬาชลบุรี. วารสารบริหารธุรกิจศรีนครินทรวิโรฒ: Srinakharinwirot Business Journal, 14(1), 83–96. Retrieved from