PERCEPTION OF FIFA WORLD CUP QATAR 2023 SOCIO-ECONOMIC IMPACTS IN CHON BURI SPORTS CITY RESIDENTS
การรับรู้ของผลกระทบทางสังคม-เศรษฐกิจฟีฟ่าฟุตบอลโลก กาตาร์ 2023 ในประชาชนเมืองกีฬาชลบุรี
Keywords:
FIFA, World Cup, Socio-economic impact, Non-host city residents, Chon BuriAbstract
The socio-economic impacts of hosting the FIFA World Cup are unquestionably significant. Adjacent non-host city perception to mega event was frequently explored, while distant non-host city perception has less investigated. This study determined the socio-economic impacts of FIFA World Cup Qatar 2023 in 422 Chon Buri Sports City residents. Perception on the socio-economic impacts was measured by the translated Scale of Perceived Social Impacts questionnaire. Extracted seven dimensions by confirmatory factor analysis is consistent with empirical data. Positive impact dimensions are Community Development, Community Pride, Economic Benefits. Negative impact dimensions are Traffic Problems, Security Risks, Economic Costs, and Environmental Concerns. Positive impacts of hosting FWC Qatar 2023 has more significantly influenced on Chon Buri Sports City residents’ perception than negative impacts. Factor loading of the positive impacts were between 0.924 to 0.954, while the negative impacts were between 0.771 to 0.828. These findings benefit for sport stakeholders to deeper understand the impacts of mega event hosting.Downloads
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วารสารบริหารธุรกิจศรีนครินทรวิโรฒ ยินดีรับบทความจากงานวิจัย บทความทางวิชาการ และบทวิจารณ์หนังสือทางบริหารธุรกิจ เพื่อตีพิมพ์เผยแพร่ ซึ่งทัศนะและข้อคิดเห็นใดๆ ในวารสารฯ ถือเป็นความเห็นและความรับผิดชอบโดยตรงของผู้เขียน มิใช่เป็นความเห็นและความรับผิดชอบใดๆ ของศูนย์การจัดการหลักสูตรระดับบัณฑิตศึกษา คณะบริหารธุรกิจเพื่อสังคม มหาวิทยาลัยศรีนครินทรวิโรฒ ผู้ประสงค์จะนำบทความหรือบทวิจารณ์ใดๆ ไปเผยแพร่ จะต้องได้รับการอนุญาตจากวารสารเป็นลายลักษณ์อักษร ลิขสิทธิ์บทความที่เผยแพร่ทั้งหมดเป็นของวารสารบริหารธุรกิจศรีนครินทรวิโรฒ
