IMPACTS AND ADAPTATION FROM THE MERGER BETWEEN BANGCHAK CORPORATION PUBLIC COMPANY LIMITED AND ESSO (THAILAND) PUBLIC COMPANY LIMITED. A CASE STUDY OF BANGCHAK AND ESSO GAS STATION ENTREPRENEUR IN NAKHON SI THAMMARAT, SONGKHLA, AND PHATTHALUNG PROVINCES
ผลกระทบและการปรับตัวจากการควบรวมกิจการระหว่าง บริษัท บางจาก คอร์ปอเรชั่น จำกัด (มหาชน) และบริษัท เอสโซ่ (ประเทศไทย) จำกัด (มหาชน) กรณีศึกษาผู้ประกอบการสถานีบริการน้ำมันบางจากและเอสโซในจังหวัดนครศรีธรรมราช สงขลา และพัทลุง
Keywords:
Impacts, Adaptation, Gas station entrepreneur, MergerAbstract
This research aims to 1) Study the business impacts of Bangchak and ESSO gas station operators from the merger between Bangchak Corporation Public Company Limited and ESSO (Thailand) Public Company Limited and 2) Study methods for adjustments from business impacts on Bangchak and ESSO gas stations from the merger between Bangchak Corporation Public Company Limited and ESSO (Thailand) Public Company Limited. The key informants are the operators of Bangchak and ESSO gas stations located in Nakhon Si Thammarat, Songkhla, and Phatthalung provinces and less than 20 kilometers apart. There are a total of 16 key informants. The research instrument is a semi-interview structure. Data analysis used thematic methods and triangulated data. The results of the data analysis found that Bangchak gas station operators were not affected by the merger but operators of ESSO gas stations have been affected, especially as customers do not have confidence in the efficiency of the fuel. The adjustment of Bangchak operators will focus on giving importance to better service. As for ESSO operators, they use methods to reduce costs, create employees with potential, use of promotions, pay attention to better service, and improve the landscape to make it more usableDownloads
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