A STUDY ON THE MANAGEMENT SYSTEM OF ACCOUNTING MAJOR COURSES BASED ON MARKET DEMAND FOR STUDENTS' ABILITIES - TAKING JI'AN COLLEGE AS AN EXAMPLE

Abstract

        Abstract This study examines the management of accounting courses at Ji’an College, focusing on aligning curriculum with market demands and enhancing students' abilities. The research aims to (1) study the problems existing in accounting courses and (2) design an accounting model to cultivate accounting graduates who meet market needs. The study surveyed employers of 2018-2020 accounting graduates from Ji’an College and included insights from five experts. Data were collected through questionnaires distributed to 180 enterprises, all of which were returned, and semi-structured interviews. The questionnaire assessed students' professional knowledge, skills, and qualities, using mean values, frequencies, percentages, and standard deviations for analysis. Findings reveal that students' abilities are moderate but insufficient for market requirements. Key issues include: (1) curriculum content misaligned with market needs; (2) a gap between students' professional abilities and market demands; (3) ineffective professional values courses; (4) limited training bases; and (5) insufficient professional qualities hindering career sustainability. Expert interviews provided insights for optimizing the curriculum. The study concludes that addressing these issues through improvements in training objectives, content, teaching methods, implementation quality, and evaluation systems can enhance students' abilities and better align their skills with market demands. This approach aims to cultivate accounting graduates who are well-prepared for the workforce and capable of meeting evolving industry requirements.   Keywords : Higher vocational education, Market demand, Student ability, Accounting major, Curriculum management