Management Strategies for Developing Thai Cultural Leadership of Students, Bunditpatanasilpa Institute

Abstract

This study is a descriptive research. The objectives are 1) to investigate the characteristics of Thaileadership in cultural aspect, 2) to investigate the current situations and expected situations of managementfor developing Thai leadership in cultural aspect of Bunditpatanasilpa Institute’s students and 3) topropose management strategies for developing Thai leadership in cultural aspect of BunditpatanasilpaInstitute’s students, the Faculty of Arts and 13 collaborative networks. The population and samplesconsist of 7 deans/directors, 22 deputy directors, 15 heads of department, 104 instructors, and 85 students.The research instrument is questionnaire and the statistic analysis are means, standard deviation,and calculated in PNIModified index, and content analysis.The findings revealed are as follow.1) There are 7 components of Thai leadership in cultural aspect: Thai -cultural personality, Thai -cultural knowledge, Thai -cultural skill, Thai -cultural attitude, Thai -cultural communication, Thai -cultural relationship, and Thai -cultural moral and ethic.2) The current situation regarding the development of Thai leadership in cultural aspect of studentsin the overview and each component are evaluated at high level. The high components mentionedare (1) conservation and heritange of traditional Thai music and performing arts (2) education managementmission for producing qualified traditional Thai music and performing arts teacher (3) provision ofacademic knowlege about traditional Thai music and performing arts for the interested people and (4)research and develop the knowledge concerning on traditional Thai music and performing arts.3) The appropriate and possible management strategies for developing Thai Leadership in culturalaspect consists of 4 strategies; namely, (1) improving the research quality and creative tasks concerningtraditional Thai music and performing arts to achieve a high level and get the Internationalacceptance (2) improving the collaborative academic service in traditional Thai music and performingarts and improving community’s life quality (3) improving the quality of the whole system of educationmanagement for producing traditional Thai music and performing arts teachers (4) improving the conservation,heritange and creation of traditional Thai music and performing arts.Keywords: management strategies, Thai cultural leadership, Bunditpatanasilpa Institute