A Development of The Undergraduate Curriculum for Innovative Communication, College of Social Communication Innovation, Srinakharinwirot University

Abstract

    This research and development study aims at developing the undergraduate curriculum for innovative communication, College of Social Communication Innovation at Srinakharinwirot University. It had 2 specific objectives: (1) to identify the innovative professional communication competencies and (2) to develop the Bachelor of Arts Program Majored in Communication Innovation (Innovative Communication). This curriculum was the competency-based curriculum that used innovative professional communication competencies and Thai Qualifications Framework for Higher Education (Undergraduate) for framework to develop curriculum structure. The research procedure comprised 4 main following steps: (1) Analyzed the fundamental data and identified the curriculum purposes (2) Drafted the innovative communication of undergraduate program (3) Evaluated and revised the draft of curriculum and (4) Curriculum validation    Two specific objectives were developed as follow:    (1) The innovative professional communication competencies were 1) contained of morality and code of professional standards for innovative communication 2) expertised in the knowledge of innovative communication that covered both in theoretical and practical aspects 3) contained of intelligence skills that concluded information literacy, analytical thinking, synthesizing, and problem solving 4) human relation and responsibility 5) contained of numeric skills, communication skills, and ICT literacy and 6) skillful professional practical in innovative communication and    (2) The Bachelor of Arts Program Majored in Communication Innovation (Innovative Communication) which consisted 4 sections: (1) General data (2) Specific of curriculum (3) Educational system, Operation, and Curriculum Structure and (4) Learning outcome, Teaching and Evaluating StrategiesKeywords: The Innovative Communication Professional Competencies, Competency-based Curriculum, Innovative Communication