Case study: Natural-Cosmetic Package Style from Milan

Abstract

    Package is the tool of product’s marketing distribution. Therefore, the research is to study package design’s trend in term of natural cosmetic from the countries’ leader of fashion such as Milan (Italy). Sampling tools are the natural product’s packages from the amount of 30 pieces. Founded, the cosmetic packages are mostly present the quality of natural product which is filled inside the bottle. 20% can be communicated in public by natural form. 30% presented by technique to be added in value and make them more interesting. 10% refer to the other aspect of communication such as styles, materials also patterns which are the elements of design. Product’s consumer can be classified in to 80% of the high education level women. Therefore, 90% of designers start to design by studying design’s trend which would be developed by the different location, society, climate etc. Production techniques can be the main idea in creating an interesting point to all packages. They are the most important choice for designer to make the different and variety of styles on to them. However, the second priority is the different in variety of shapes. The final aspect is the variety of graphics. Therefore, 60% of the designer focus on the functions of packages, 30% focus on the shapes and styles and only 10% focus on the graphics. By the way, most of the designer is very thoughtful of the investment for materials and processes which should be 3R: reuse, recycle and reduce to save the earth.     In conclusion, Thai package designers mostly have intelligent and effort in creating all types of package for the natural-cosmetic products which is one of the most important export products from Thailand. However, it would be developed and assist the SME manufacturer to added the products value in order to compete with products from other countries. The product’s consumers in Milan are mainly respect for the brand of the cosmetic which can be referred to the quality of their sake.