ANTECEDENT FACTORS OF DYNAMIC COMPETITOR MARKETING CAPABILITY. วารสารบริหารธุรกิจศรีนครินทรวิโรฒ: Srinakharinwirot Business Journal, [S. l.], v. 9, n. 1, p. 27–40, 2018. Disponível em: https://ejournals.swu.ac.th/MBASBJ/article/view/10661. Acesso em: 23 oct. 2026.