กลยุทธ์ทางการตลาดของผลิตภัณฑ์ชุมชน (Marketing Strategies for Community Products by Sharing Knowledge Process)

พร้อมภัค บึงบัว (Promphak Bungbua), ไชยรัตน์ กิมสวัสดิ์ (Chairat Kimsawat)

Abstract


Developing the community products is the wayto gain revenue and solve community’s economic problems by joining togetherwith community members for recycling community materials following thesufficiency economy philosophy. The researchers were interested in studying thecommunity sharing knowledge process, setting marketing strategies for communityproducts, and studying overall results from marketing strategies for communityproducts from community materials. The results of this research revealed thatcommunity members can adapt their sharing of knowledge processing into set the marketingstrategies of coconut sugar product and also distribute the products forsustainable gain of revenue to community members.                         Keywords: Community products, Sharing knowledge process, Sufficiency economyphilosophy, Marketing strategies, Coconut sugar

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